• Household Deposits Score – deposit balances held at financial institutions.
    • Investable Assets Score® – investable assets: deposits (checking, savings, money market, CD), stocks, bonds, mutual funds, retirement accounts, etc.
    • Investment Balances Score℠ – investment balances: stocks, bonds, mutual funds, retirement accounts, etc.
    • Mortgage Refinance Score® – This is a household’s likelihood to refinance a mortgage. This score is available for both pre-screen and invitation-to-apply campaigns.
    • Net Asset Score® – These are total assets minus total liabilities.


When you overlay this on top of our robust demographics, you will have a mailing list that responds. For example, the key demographics you can use include age, income, marital status, gender, home ownership and home value.

The Consumer Financial Insights overlay was created by First Manhattan Consulting Group. You can read more about their methodology at FMCG Direct.