Lead Generation
Made Easier
DataDale’s latest book is Lead Generation Made Easier – 2020 edition.
This book offers business owners, sales directors and marketing managers critical tools so they can develop a comprehensive lead generation program.
“Lead generation is never easy”, says Filhaber. “You can’t count on a single mailing or phone campaign to bring business knocking at your door. In that case, you need a plan.”
Successful marketing relies on using a variety of marketing channels to convey a unified message. We call this omni-channel marketing and you need a strategy.
This book discusses the latest marketing trends you need to know about.
You will also find lots of examples and tips you can use to improve your branding.
Special in-depth chapters include:
- Marketing to Millennials
- Reaching Female Consumers
- Marketing to the Health-Conscious Consumer
Learn how to build a winning program that keeps leads flowing into your business on a continuous basis.
Click Here to order your copy today!
Lead Generation Made Easier will also give you ideas for standing out in the crowd with your marketing. You will find unique tips for mail shapes. We also spend some time discussing how to create your offer. After all, you want people to respond to your marketing. Very often, it’s the offer that helps push someone to click the “BUY” button.
You will also learn how to maximize a prospect list. Use it in multiple marketing channels to increase your visibility. We know that people buy from brands they are familiar with. You need to make them familiar with you!
Join other successful direct marketers and get the jump on your competition by marketing smart.
REVIEWS:
I just finished reading “Lead Generation Made Easier,” 2020 edition, by Dale Filhaber, and recommend it to direct marketers and business owners looking to build more business opportunities as we enter the decade of the 20’s. Dale offers lots of great insights, including Facebook promotions, the use of QR (Quick Response) codes, and the USPS “Informed Delivery” service. Her main message focuses on the importance of “Omni-Channel Marketing,” which is coordinated and consistent messaging across multiple marketing channels. Readers will be rewarded with fresh marketing ideas and new accounts in 2020.
— Margaret Grisdela, President, Legal Expert Connections, Inc. and Sixty Five Plus Marketing, Inc.
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