Some businesses also use a drive time analysis. This makes it possible to predict how far a given customer will drive to a particular location.

Consequently, when we combine these sources of information, we can place a dollar value on each household within a trade area. This details what that household may be worth to a company. Because of these customer analytics, companies can make decisions based on facts and objective data.

Dataman Group Direct’s Customer Analysis Service allows marketers to really hone in on what makes their current customers tick.

Call us at 800.771.3282 to discuss which option would be best for your business.