CUSTOMER ANALYSIS
Customer analysis is a critical component of any business plan in all stages of growth. By analyzing your customers, you can define who your target market is, and decide how you’ll reach them.
A recent article in Forbes stated that 81% of enterprises rely on analytics to improve their understanding of customers.
The more we know about our own customers, the easier it is to “clone” them. By finding lookalike prospects, we can market more intelligently and spend our marketing dollars wisely.
Many of our customers have found that a Customer Analysis leads to a deeper understanding of their customer’s buying behaviors. Subsequently, this helps fine tune the selection criteria for their new campaigns.
Customer Analysis Options
- Basic Customer Profile
- Market Penetration Report
- Custom Analysis and Model Build
Sometimes this is called Pre-Search
According to Wikipedia, forecasting buying habits and lifestyle preferences is an important process of data mining and analysis. The information used to develop this data comes from many places. These include credit card purchases, magazine subscriptions, loyalty card membership, surveys and voter registrations. By using these categories, we can create consumer profiles that show a business’ most profitable customers. When the analysis indicates that many of the potential customers are in a single area, it indicates that this is a place for the business to prospect.
Some businesses also use a drive time analysis. This makes it possible to predict how far a given customer will drive to a particular location.
Consequently, when we combine these sources of information, we can place a dollar value on each household within a trade area. This details what that household may be worth to a company. Because of these customer analytics, companies can make decisions based on facts and objective data.
Dataman Group Direct’s Customer Analysis Service allows marketers to really hone in on what makes their current customers tick.
Call us at 800.771.3282 to discuss which option would be best for your business.
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Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.