Every pediatric dentist needs to differentiate their practice. For some, marketing dental sealants brings in new families with children into the practice. Therefore, it can be a great way to show that your practice is different that others.
Why Market to These Families?
Dental sealants are plastic coatings applied to the surfaces of teeth. They fill in and seal pits and grooves of teeth. This makes them more resistant to bacteria that can cause cavities. Because molars are more cavity-prone, sealants are usually applied there. Dental sealants are most often recommended when children’s first permanent molars come in. This is typically between ages 5 and 7. Sealants are also recommended again when their “12-year molars” arrive. This is usually between ages 11 and 14. Dentists, however, may also offer sealants for older children and for adults prone to cavities.
A review by the American Dental Association concluded that sealants’ cavity-fighting abilities were considerable. Their research was done with a population of cavity-free children. The ADA estimated that there was a 40% chance of getting a first cavity over the next two years without sealants. This is compared to a rate of just 6% with the application of sealants.
Consequently, these findings make this product a great marketing tool for dentists. If you’re a dentist, you should definitely capitalize on marketing dental sealants to families to bring new patients into your practice.
Recommended List Criteria
We recommend selecting a list of families with children, age 5-14 in a 5 mile radius around the practice. Similarly, you can select by specific zip-code or even at a more granular level.