So, what’s the takeaway?

Homeowners are concerned about safety. People want to do business with people they like and trust. Consumers want to have heard of the company in the past. This is where strong name recognition and branding come into play. And, they want to see reviews. Consequently, make sure your reviews are displayed prominently on your website.

Bottom line, Water Dealerships need to make sure their salespeople & installers give homeowners a feeling of professionalism and security during the entire sales process – from appointment setting, to the in-home appointment to the installation process – to be successful.

TIP: There are apps available in the marketplace that allow you to send a text message to your in-home appointment, offering a confirmation of time, a photo of the technician coming to your home along with their cell phone number. This provides homeowners, especially women, with the sense of security and safety that is so vital to a comfortable in-home appointment.

in-home appointment app