Dataman Group’s Marketing Prescreen Score Targets Low Risk Businesses
The Marketing Prescreen Score is based on D&B’s market-leading analytics, this score predicts the likelihood of a firm paying in a severely delinquent manner (90+ days past terms) over the next 12 months.
Scores are calculated using statistical models and the most recent payment information in D&B’s commercial database. Using this scoring system, a company is identified as:
- High Risk,
- Medium Risk
- Low Risk.
This is a quick, cost-effective way to eliminate the riskiest prospects from sales lead lists and marketing campaigns. Pre-screening to reduce risk and drive ROI is a best practice in any economy, and it’s especially important today in order to improve salesperson effectiveness and to make the most of limited acquisition dollars.
This allows a business to:
- Identify and act on opportunities once unstable companies change direction
- Avoid doing business with companies that are a financial risk
- Improve productivity by focusing efforts on the best prospects for profitability
It’s important to note that the scores are useful for marketing pre-screening purposes only. The score is not appropriate for credit decisions for individual organizations.