Dataman Group’s Marketing Prescreen Score Targets Low Risk Businesses
Credit based business lists help businesses locate new prospects by locating companies with good credit.
The Marketing Prescreen Score is based on D&B’s market-leading analytics, this score predicts the likelihood of a firm paying in a severely delinquent manner (90+ days past terms) over the next 12 months.
Scores are calculated using statistical models and the most recent payment information in D&B’s commercial database. Using this scoring system, a company is identified as:
- High Risk
- Medium Risk
- Low Risk
This is a quick, cost-effective way to eliminate the riskiest prospects from sales lead lists and marketing campaigns. Pre-screening to reduce risk and drive ROI is a best practice in any economy, and it’s especially important today in order to improve salesperson effectiveness and to make the most of limited acquisition dollars.
This allows a business to:
- Identify and act on opportunities once unstable companies change direction
- Avoid doing business with companies that are a financial risk
- Improve productivity by focusing efforts on the best prospects for profitability
It’s important to note that the scores are useful for marketing pre-screening purposes only. The score is not appropriate for credit decisions for individual organizations.