The Postal Service® is doing something new—and digital—with mail.  This Informed Delivery Guide provides business mailers with a new opportunity to engage users. They can do this through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions and insights.

• • New digital channel with an engaged user base – 65% actively look at their morning Informed Delivery email

Multi-channel campaigns generating multiple impressions

• Enhanced customer call to action with interactive content
• Marketers experience high email open rates

Additional benefits:

Informed Delivery interactive campaigns provide additional benefits, allowing mailers to

• Enhance the presentation of the scanned mail piece images that consumers are already receiving.
• Give the mail recipient or other household members the opportunity to take action immediately on their mail piece. They can click on a campaign image/website link. This is regardless of whether or not they retrieve mail from a physical mailbox.
• Coordinate multi-channel campaigns.
• Collect information on campaign reach and results (e.g., open rates, click-through rates) through  data analytics

The overall campaign process is simple. Advertisers order their mailing list from us as usual. Then they create their hard-copy / physical mail. Next they provide the list to the USPS data elements to facilitate their Informed Delivery campaign.

The USPS Informed Delivery Guide can be accessed by clicking HERE.

You totally want to sign up for Informed Delivery – Click the button to sign up.

NOTE: The USPS is offering many promotions.

When you use this program of Informed Delivery, you get to send an email to people with a color picture of your mail piece. Consequently, they know what is coming in their mail box that day. You can even provide a clickable link so that people can start purchasing right then.

In 2019, each of the USPS promotions provides a 2% postage discount at the time of mailing.

First of all, if you want to take advantage of this promotion, you need to register to participate. Finally, you must also report after the mailing is complete. Above all, this is totally worth the savings and the branding opportunity.