Read Dale “DataDale” Filhaber’s articles, blogs and tips on Direct Marketing for the Water Quality Industry:

• Using Storytelling to Sell Water Treatment – Published in WQP Magazine, March 3, 2023
• Building your Business with a Cornerstone of Trust – Published in WQP Magazine, November 29, 2022
• Providing a Seamless Customer Experience – October, 2022
• Water Dealerships Can Transform their Businesses in 2022 – Read in DataDale’s monthly column in WQP Online, January 2022
• 2022 Content Marketing Trends for Water Dealers – Read in WQP Online – December, 2021
• Data can be a powerful tool – Using the Consumer Opinion Study – printed in WQA Magazine, November, 2021
• Staying ahead in the new age of Marketing –  Watch this great video interview with DataDale – October 2021
• Engagement Marketing for Water Quality Dealers – September, 2021
• 2021 WQA Consumer Opinion Study Helps Dealers Define their Marketing Strategy – August, 2021
• Selling with Science – How to Leverage Research in your Marketing – printed in April/May 2021 issue of Water Quality Products Magazine.
• 2021 Marketing Trends for Water Quality Professionals – printed in December 2020 issue of Water Quality Products Magazine
• Balancing Print and Digital Lead Generation Strategies – printed in the May 2020 issue of Water Quality Products Magazine
• Marketing Water Filtration to New Homeowners – HOME SWEET HOME – printed in March 2020, Water Quality Products Magazine
• For 2020, the Buzzword is CX – Customer Experience – printed in March 2020, Water Conditioning & Purification Magazine
• Water Dealers – Don’t Compete on Price – printed in October, 2019 Water Quality Products Magazine
• Can Your Dealership Help Solve the World’s Water Crisis? – printed in October, 2019  Water Conditioning & Purification Magazine
• Using Motivators to Make A Worthy Offer – printed in July, 2019 of Water Conditioning & Purification Magazine
• How Safe is Tap Water for Your Dog? – published April 4, 2019
• Marketing Water Filtration to Women – printed in March, 2019 issue of Water Quality Products Magazine
• Does Your Water Quality Dealership Have An Omni-Channel Marketing Strategy in Place for 2019? – printed in Water Conditioning Products Magazine, January 2019
• Water Dealers: Getting Ready for 2019 Marketing – printed in Water Quality Products Magazine, November, 2018 issue

• How are you Capitalizing on Back to school? – August 1, 2018
• From the Men’s Journal: The 7 Most Important Rules of Staying Hydrated – May 31, 2018
• How To Market Water Filtration to Health-Conscious Consumers – printed in Water Quality Products Magazine – April 28, 2018
• Are You Using Engagement Marketing to Attract New Customers? – printed in February 2018 issue of Water Conditioning & Purification Magazine
• Shifting Paradigms – Sell a Whole New Way of Thinking – printed in October 2017 WC&P Magazine
• How To Market Water Filtration to Millennials – printed in August 2017 issue of Water Conditioning & Purification
• Branding 102 Checklist – printed in March 2017 issue of Water Conditioning & Purification
• Facebook Marketing for Water Dealers – printed in April 2016 issue of Water Technology Magazine
• Know Your Customers – Using the WQA Consumer Opinion Study – printed in the February 2016 issue of Water Technology Magazine
• Water Dealers: How Are You Promoting the Importance of Quality Water for Health? – published by LinkedIn Pulse Dec 28,2015
• Are You Using the WQA Consumer Opinion Study to Improve your Marketing Results? – published by Linked In Pulse Dec 7, 2015
• As A Direct Mail Offer – The Free In Home Water Test Doesn’t Cut It Anymore – printed July 6, 2015
• Will MobileGeddon Affect Your Water Dealership? – printed April 27, 2015
• Post-Post-Post – Are your Facebook Posts Doing What You Want Them To? – printed March 24, 2015
• Water Quality Systems and the Toothbrush Test – printed in the Jan 2015 issue of Water Technology Magazine
• Stop Selling Water Treatment Systems….and Start Consulting – printed in the Sept 2014 issue of Water Conditioning & Purification Magazine
• Setting the Stage for 2014 / Key Strategies for Marketing in the New Year – in the February, 2014 of Water Technology Magazine
• Can Your Water Dealership Benefit from the Water Contamination in West Virginia? – posted January, 2014
• You Can Only Make Good Coffee With Good Water – posted Aug 21, 2013
• Painting a Vision for 2013 – in the January, 2013 issue of Water Technology – Datadale has contributed to this article
• Ten Marketing Tips for Water Quality Dealers – In the November, 2011 issue of Water Conditioning & Purification International Magazine
• Reflections after 2011 WQA – posted March 18, 2011
• Water Dealers: 5 Things You Must Do Every Day to Build Your Business – In the December 2010 issue of Water Conditioning & Purification International Magazine
• CNN Report on Chromium-6 – Posted December 20, 2010
• Increased Risks from Tap water Consumption to Key Market Segments – Posted Nov 11, 2010
• 2009 Marketing Trends in the Water Quality Industry, – in the March 2009 issue of Water Conditioning & Purification International Magazine
• Dealer Dynamics – Marketing Trends 2008 – Beyond the New Homeowner,in the June, 2008 issue of Water Conditioning & Purification Magazine
• Life After the Do Not Call Law – Where Dealers Go from Here, in the October, 2003 issue of Water Conditioning & Purification (WC&P) Magazine