Business owners need to take a creative approach to generating leads in the Home Improvement Industry by marketing to ailment sufferers with a specific message that is geared to them.

There are people who need specialized home improvement products & services – pure water, clean air, personalized power & generators, walk-in showers, electric stairs. Companies that contact this key group with an offer they can’t refuse will win their business in a heartbeat.

Here are a few examples of how a home improvement company can target ailment sufferers in their area to sell their products.

  • Air Quality Systems – Asthma, emphysema, chronic bronchitis sufferers
  • Water – psoriasis, emphysema, diabetes, kidney disease, diabetes
  • Walk-in Bathtubs – arthritis, back pain sufferers. Also think golden homeowners
  • Generators – Cpack and oxygen users

I’m sure there are many others.  Just think of the products and services your company offers and who needs them most. Consider getting your staff together to brainstorm about the different products your business can sell in the home improvement industry by marketing to ailment sufferers. It’s a great team-building exercise and you will get great input from both your inside and outside salespeople who deal with consumers every day. It’s no secret that creative businesses can generate solid leads in the home improvement industry by marketing to ailment sufferers.

Click here for more complete info on our Ailment Database – and more thoughts about generating leads in the home improvement industry by marketing to ailment sufferers.