If you are looking for modeled credit score lists, then consider overlaying our ITA score on your consumer lists.
The scores align very closely to bona-fide Credit Scoring. Best of all, with this file – no pre-approval is needed! These lists are often used for Invitation to Apply offers.
The ITA Score combines a robust scoring model that offers high levels of refinement for selecting the most profitable prospects combined with our top-notch National Consumer Database. This gives you greater precision in predicting, identifying and targeting prospects at the zip9 level.
This is a great way for marketers to cut their costs and increase their ROI. This list reduces the risk of generating unprofitable prospects. We are targeting only those households with the modeled credit score lists you’re looking for. This means a high likelihood for success.
Understanding Prescreened Data vs Modeled Credit Score Lists
It’s important to understand the difference between prescreened credit score data and modeled credit core lists.
Prescreened lists are typically provided by Experian, Trans Union or Equifax. Yes, they are a great way to insure that marketing targets conform to an actual credit score. They are generally quite expensive and require extensive red tape to get set up to rent lists or to get mail pieces approved.
When it comes to marketing lists for Home Improvement companies, the fact is that most dealerships are just simply not qualified to receive prescreen data.