Marketers can select an accurate mailing list by the year a home was built. The year a home was built is a key driver for Roofing, Window/Door Replacement and HVAC companies.

For example, in the HVAC world, air conditioners are typically replaced between 10-15 years after installation. Therefore, by selecting homeowners by the year a home was built, business owners maximize their marketing dollars by reaching the best possible prospects for a new HVAC system.

The same follows for other home improvement products: window/door replacement, garage door, roofing, and patio decks. The home built year select allows Home Improvement companies to refine their prospect list so they contact only those homeowners who are in the market for their products.

Why waste $$ marketing to people whose homes are under 10 years old when you can target market to the right homeowners?

The Dataman Property Owners File offers a wealth of information for home improvement companies looking to select the perfect prospects.  For example, Roofers can select by home age as well as type of roof.

BTW – marketers can overlay homeowner age, income, presence of children and modeled credit onto the list, really refining it to their best possible prospects!


DataDale’s Q&A – How Do I Select the right list by home year built for my home improvement company?

HVAC Replacement:

According to Home Depot, most systems have a lifetime of 10 to 20 years. As equipment gets older, its efficiency can decrease dramatically. Units get noisier and need repairs more often. When a unit begins to show its age, consumers have two choices: overhaul the system or replace it. Heating and air conditioning technology improves year-after-year. A unit designed with newer, more energy-efficient equipment makes more sense, especially if a system is 10 or more years old.

Replacement Windows:

The average lifespan of residential windows is 15 to 20 years. Well-maintained products may last beyond the 20-year mark, but once your windows start approaching two decades old, it’s time to think about replacing them. Replacing old windows can enhance the look of a home and make it quieter and less drafty. In Hurricane areas, hurricane impact windows & doors can save a consumer hundreds of dollars on their homeowner insurance. Marketers can select a list for homes built 15 years ago.


The average asphalt shingle roof lasts about 12 to 15 years. Metal or tile roofs tend to have a longer lifespan. If a roof is nearing its typical replacement age, home owners need to start thinking about their next roof. In Hurricane markets, new roofs can also knock hundreds (sometimes, thousands) of dollars off the cost of homeowner insurance.

Garage Doors:

The average garage door ages out in 15 years. Openers and remotes max out at 15 years. New Garage Doors have child / pet protection sensors. For a garage door company promoting this product, marketers can select a list by year home built and cross reference with presence of children. In Hurricane markets, a new garage door can also save on homeowner insurance.

Swimming Pools:

Replacement age for swimming pools depending on the type of swimming pool. The life expectancy of a concrete shell is 25 years. Vinyl liners typically last 10 years. Filter and pump last for 10 years.