DataDale’s Q&A – How Do I Select the right list by home year built for my home improvement company?

HVAC Replacement:

According to Home Depot, most systems have a lifetime of 10 to 20 years. As equipment gets older, its efficiency can decrease dramatically. Units get noisier and need repairs more often. When a unit begins to show its age, consumers have two choices: overhaul the system or replace it. Heating and air conditioning technology improves year-after-year. A unit designed with newer, more energy-efficient equipment makes more sense, especially if a system is 10 or more years old.

Replacement Windows:

The average lifespan of residential windows is 15 to 20 years. Well-maintained products may last beyond the 20-year mark, but once your windows start approaching two decades old, it’s time to think about replacing them. Replacing old windows can enhance the look of a home and make it quieter and less drafty. In Hurricane areas, hurricane impact windows & doors can save a consumer hundreds of dollars on their homeowner insurance. Marketers can select a list for homes built 15 years ago.


The average asphalt shingle roof lasts about 12 to 15 years. Metal or tile roofs tend to have a longer lifespan. If a roof is nearing its typical replacement age, home owners need to start thinking about their next roof. In Hurricane markets, new roofs can also knock hundreds (sometimes, thousands) of dollars off the cost of homeowner insurance. Roofing companies rely on lists that they can select by year built for their lead generation programs.

Garage Doors:

The average garage door ages out in 15 years. Openers and remotes max out at 15 years. New Garage Doors have child / pet protection sensors. For a garage door company promoting this product, marketers can select a list by year home built and cross reference with presence of children. In Hurricane markets, a new garage door can also save on homeowner insurance.

Swimming Pools:

Replacement age for swimming pools depending on the type of swimming pool. The life expectancy of a concrete shell is 25 years. Vinyl liners typically last 10 years. Filter and pump last for 10 years.