Marketers can select an accurate mailing list by the year a home was built. The year a home was built is a key driver for Roofing, Window/Door Replacement and HVAC companies.
For example, in the HVAC world, air conditioners are typically replaced between 10-15 years after installation. Therefore, by selecting homeowners by the year a home was built, business owners maximize their marketing dollars by reaching the best possible prospects for a new HVAC system.
The same follows for other home improvement products: window/door replacement, garage door, roofing, and patio decks. The home built year select allows Home Improvement companies to refine their prospect list so they contact only those homeowners who are in the market for their products.
Why waste $$ marketing to people whose homes are under 10 years old when you can target market to the right homeowners?
The Dataman Property Owners File offers a wealth of information for home improvement companies looking to select the perfect prospects. For example, Roofers can select by home age as well as type of roof.
BTW – marketers can overlay homeowner age, income, presence of children and modeled credit onto the list, really refining it to their best possible prospects! This list is great for direct mail, telemarketing and email marketing.