Reaching Empty Nesters

Empty Nesters are a great market. We define this group as age 55-64; their children have grown up and left for college or new jobs.

They are an excellent target for cars, vacations, theater, concerts & sporting events, electronics, restaurants, health & country clubs, philanthropic causes and financial services. Many empty nesters have focused on financial planning and have made plans for charitable giving or pre-need arrangements. Other empty nesters are starting the down-sizing process and are great candidates for real estate and timeshare offers. These Americans also strive to look good and are solid candidates for plastic surgery and cosmetic dental offers.

Research also shows that empty nesters tend to decide immediately if they will respond to a piece of mail they have opened. They are also more likely than people at other life stages to leave mail around the house to read again and to keep it, especially if it is timely and relevant. Cruise brochures are a great example of mail that is kept to re-read, contemplate and share with friends.

According to the research, marketers should insure mail is personally addressed, respectful and is not condescending. Messaging must inspire, empower and reassure. Stress good value, following own’s dreams and planning for the future.

In terms of their outlook on Financial Services – below are some key DataFacts advertisers need to keep in mind when marketing to Empty Nesters:

74% agree you should take responsibility for your own financial security after retirement
Empty nesters spend 18 minutes a day reading mail
26% have responded to an item of mail in the last 12 months
39% say they are comfortable living on their present income
64% agree they would feel less in control without printed copies of important documents
21% use digital technology to respond to direct mail

This is according to research done by Royal Mail in July, 2016.

Request Your FREE List Count

By checking this box, I consent to receive Conversational SMS from Dataman Group. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit our Privacy Policy and Terms and Conditions Page.

      
   Dataman Group Direct
   45 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Molly McGill 
 
 
 
 Trustindex verifies that the original source of the review is Google. Scott is wonderful, he has been extremely responsive and quick to help with getting my agency Homeowner X Date Lists for my growing insurance agency. When the other service provider I used shut down unexpectedly Scott was able to help me find a new solution without missing a beat. Wish I would have started with him and his company from the start. Highly recommend reaching out to Scott to help!
  
 
      Posted on Google  
   
   Lauren Geier 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing lead lists. Best by far!
  
 
      Posted on Google  
   
   Itzayana Osornio 
 
 
 
 Trustindex verifies that the original source of the review is Google. Scott was very helpful and went above and beyond!!
  
 
      Posted on Google  
   
   Claire Conway 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been customers of the Dataman Group for 6+ months. We are seeing ROI positive results on our campaigns and their reporting and billing have been reliable and consistent throughout our time working with them. Kaeden has handled our account since the start and he has been wonderful to work with. I highly recommend partnering with them!
  
 
      Posted on Google  
   
   Matt Romney 
 
 
 
 Trustindex verifies that the original source of the review is Google. I work with Kaeden every week. Super quick & easy process each time. Highly recommend!
  
 
      Posted on Google  
   
   SHAWN VERNON 
 
 
 
 Trustindex verifies that the original source of the review is Google. After years so far of working together, Scott at Dataman Group is my first point of contact anytime I run a direct mail campaign for my swimming pool business. Top notch service, quick response times, patient and knowledgeable when narrowing the scope of my targeted clients... Scott and I began working together when I was GM at another pool business 5+ years ago with great success and a reasonable but good ROI, so naturally he was the first person I sought out when I went out on my own this past year. I think that says all that needs to be said about my many experiences with Dataman Group. Highly recommended.
  
 
      Posted on Google  
   
   Erin Smundin 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Scott for over 6 months, he has been so helpful, responsive  and delivered exactly what I was looking. I have used other lead sources and they just don't compare to Dataman group! I have to say Scott has been by far the most helpful in my search for quality leads. I can only give them a five-star I wish I could give them a a 10! Their customer service is by far the best in the industry. I recommend them to everyone looking for quality insurance leads.
  
 
      Posted on Google  
   
   Greg 
 
 
 
 Trustindex verifies that the original source of the review is Google. Awesome service to get leads ! Give Kaeden a call !