The ConsumerView Profitability Score select helps identify households likely to pay their debts. It also ranks households by profitability. This allows marketers to target their best prospects based on:

  • Profitability
  • Approval Rates
  • Response Rates

The ConsumerView Profitability Score was created with a robust scoring model. Then, this model is overlaid on our National Consumer Database. It offers you lot’s of options. As a result, this gives you greater precision in predicting, identifying and targeting prospects at the Household Level.

There are 13 levels with 3 high profitability levels. By selecting the right combination, you can target households who will respond to your mail piece. You can use a household’s ConsumerView Profitability score to guide your copy. This includes Invitation to Apply, credit or continuity program offers.

Let’s face it, you want to spend your marketing dollars reaching people who will bring profit to your business. Above all,  this is the overlay that can pinpoint these households for you.

Remember, the ConsumerView Profitability score ranks prospects at a Household Level. As a result, this is much more precise than typical modeled credit files. Those typically rank at the zip+4 level. As I mentioned earlier, this score can be overlaid on our very comprehensive  National Consumer Database.

This is a great way for marketers to cut their costs. That’s because the score helps by reducing the risk of generating unprofitable prospects. Consequently, you can target only those households with a high likelihood for success.

Levels, descriptions and score alignment for the ConsumerView Profitability score

Level Description Score Alignment
1. High Profitability, High Likelihood to Perform 790-840
2. High Profitability, High Likelihood to Perform 766-789
3. High Profitability, High Likelihood to Perform 741-765
4. Good Profitability, Medium Likelihood to Perform 716-740
5. Good Profitability, Medium Likelihood to Perform 691-715
6. Fair Profitability, Medium Likelihood to Perform 665-690
7. Fair Profitability, Medium Likelihood to Perform 640-664
8. Poor Profitability, Unlikely to Perform 590-639
9. Poor Profitability, Unlikely to Perform 540-589
10. Poor Profitability, Unlikely to Perform 490-539
11. Low Profitability, Unlikely to Perform 440-489
12. Low Profitability, Unlikely to Perform 390-439
13. Low Profitability, Unlikely to Perform 340-389

Need more information? Call the pros at Dataman Group today at (800) 771-3282