This new list select helps identify households likely to pay their debts and ranks households by profitability, allowing marketers to target the best prospects based on:
- Approval Rates
- Response Rates
The ConsumerViewSM Profitability Score combines a robust scoring model that offers high levels of refinement for selecting the most profitable prospects combined with our top-notch Consumer Database. This gives you greater precision in predicting, identifying and targeting prospects at the Household Level.
There are 13 levels, with 3 high profitability levels, providing you with precision targeting of your best prospects – those who will respond and comply with the terms of your Invitation to Apply, credit or continuity program offers. Let’s face it, you want to spend your marketing dollars reaching people who will bring profit to your business and this is the overlay that can pinpoint these households for you.
Remember, the score ranks prospects at a Household Level – which is much more precise than typical modeled credit files that rank at zip+4.
This is a great way for marketers to cut their costs by reducing the risk of generating unprofitable prospects and target only those households with a high likelihood for success.
Here are the levels, descriptions and score alignment:
|1||High Profitability, High Likelihood to Perform||790-840|
|2||High Profitability, High Likelihood to Perform||766-789|
|3||High Profitability, High Likelihood to Perform||741-765|
|4||Good Profitability, Medium Likelihood to Perform||716-740|
|5||Good Profitability, Medium Likelihood to Perform||691-715|
|6||Fair Profitability, Medium Likelihood to Perform||665-690|
|7||Fair Profitability, Medium Likelihood to Perform||640-664|
|8||Poor Profitability, Unlikely to Perform||590-639|
|9||Poor Profitability, Unlikely to Perform||540-589|
|10||Poor Profitability, Unlikely to Perform||490-539|
|11||Low Profitability, Unlikely to Perform||440-489|
|12||Low Profitability, Unlikely to Perform||390-439|
|13||Low Profitability, Unlikely to Perform||340-389|
Need more information? Call the pros at Dataman Group today at (800) 771-3282