There is no question that insurance agents need to use Life insurance lists. It’s a competitive world out there.
Life Insurance marketers cannot afford to just sit back and hope that an on-line searcher hits on them. They need to be proactive. They must continually reach out to the right prospects at the right time with the right message in a systematic way, using the best life insurance lists available.
Life Insurance is typically purchased at specific times in a consumer’s life.
- Birth of a New Baby
- Purchase of a Home
- Home Mortgage Refinance
- Presence of Young Children
- Turning 40
- Small Business Owners
Thousands of Consumers are Buying Life Insurance Every Day
- 41% percent of Life Insurance shoppers say life events (marriage, children, buying a house, etc.) motivated them to shop for life insurance. Insurance agents should concentrate on marketing to these key trigger groups. New Homeowner and New Parents list are easy to obtain and Insurance agents should make it a priority to reach out to these key market groups – especially knowing that 41% of life insurance buyers are from these groups.
Consumers Prefer to Shop & Buy Life Insurance Face-to-Face
- Face-to-face is still the most preferred method for buying life insurance. Studies show that 86% of consumers use the Internet to research life insurance before purchasing. However, only 16% percent of consumers would prefer to buy insurance completely online.