Millennials, born between 1980 and 2000 have grown up in a time of rapid change, giving them a set of priorities and expectations that differ sharply from previous generations. Their personas have been shaped by 9/11 and the 2008 financial crisis, and, according to the Pew Report, this has impacted their belief systems and the way they view the world and themselves.
Millennials may be a generational slice of the demographic pie – but from a marketing perspective, they can be segmented in many ways, so your marketing efforts can reach the right targets for your offer.
A few quick notes:
56% of first time home buyers are millennials. Any real estate or mortgage broker who isn’t marketing to this key group is missing the boat.
Millennials are having children. That means medical and dental practices, religious and educational institutions, as well as financial and insurance companies need to target their marketing messages to them.
Millennials are turned on by social responsibility. Non-profits need to focus on this generation. They may be the worker bees of today, but they are the donors of tomorrow.
Top Direct Marketing Lists for Millennials
- First Time Home Buyers
- Families with Children
- Student Loan Holders
- New Parents
- Refinance Prospects
- GreenAware – Eco-Friendly Consumers
- Ethnic/Religious overlays
- Modeled Credit score
- Lifestyle Interests
- Lists by Occupation
- New Movers
Multi-channel messaging is key. Make sure you reach out to millennials through as many marketing channels as possible to strengthen your impact.