California Privacy Rights (CCPA/CPRA)

The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides California residents with important rights regarding their personal information.

These rights give consumers more visibility and control over how their data is used in today’s marketing environment.

Your Rights Include:

The right to know what categories of personal information are collected, used, shared, or sold
The right to access specific pieces of personal information
The right to request deletion of personal information (subject to certain exceptions)
The right to request correction of inaccurate information
The right to opt out of the sale or sharing of personal information
The right to limit the use of sensitive personal information (where applicable)
The right not to receive discriminatory treatment for exercising your privacy rights

Our Role

Dataman Group Direct operates as a provider of marketing data sourced from third-party data providers.

We do not directly collect personal data from consumers. We do not track individuals across websites or maintain first-party consumer databases.

Instead, we provide access to data compiled and maintained by established data providers.

Because we do not control how data is originally collected, certain requests may need to be directed to the appropriate data provider.

How to Submit a Request

If you are a California resident and would like to submit a privacy-related request, you may contact us:

[email protected]
800-771-3282

We will make reasonable efforts to:

Process your request within Dataman’s systems
Coordinate with applicable data providers where appropriate

Data Sources

We work with multiple nationally recognized data providers that compile consumer data from publicly available, transactional, and modeled sources.

These providers operate within applicable legal frameworks.

For Businesses Using Marketing Data

If your company uses marketing data, you may have obligations under the CCPA/CPRA depending on your size and how you use personal information.

We recommend:

Reviewing your data collection and usage practices
Updating your privacy disclosures
Implementing processes to handle consumer requests
Training your team on compliance responsibilities

Additional Information

Certain types of data may also be governed by other federal and state laws, including:

Fair Credit Reporting Act (FCRA)
Gramm-Leach-Bliley Act (GLBA)
Driver’s Privacy Protection Act (DPPA)
Health Insurance Portability and Accountability Act (HIPAA)

Disclaimer

This material is provided for informational purposes only and does not constitute legal advice.

Businesses should consult legal counsel to understand their specific obligations under applicable privacy laws.