Dale “DataDale” Filhaber is President and Listologist Supreme of Dataman Group Direct.
Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.
Certified Listologist, Lecturer & Direct Marketing Commentator
Dale is well known as DataDale. She is a certified Listologist, one of the few in the industry today, and a Direct Marketing Commentator. DataDale is a frequent author and blogger for many groups and magazines. The list includes Water Technology online, the ICCFA, the FDMA and the Boca Raton Chamber of Commerce. One of her columns, Pure Water Profits has become a staple “Go-To” on marketing in the Water Quality Industry.
She is the author of the very popular “Ask DataDale” blog on marketing and has published four books on Lead Generation. They include “Lead Generation Made Easier” and Lead Generation for water Quality Dealers.
DataDale is Past-President of the Florida Chapter of the Direct Marketing Association. She has been active in the Direct Marketing Industry in South Florida for many years. Dale has served as a member of the Florida Direct Marketing Association Board of Directors for over 25 years. She is a recipient of the FDMA Hall of Fame Award for her contribution in the Direct Marketing Industry.
Community Activist and Philanthropist
In addition to her duties at Dataman Group, Dale is active in the local community. She serves on the Boards of Directors of the Jewish Federation of South Palm Beach County and the Adolph & Rose Levis Jewish Community Center. She was President of the Adolph & Rose Levis Jewish Community Center in Boca Raton. President of Projenet, the Professional Jewish Business Network Dale also chaired the JCC Maccabi Games. This brought 1,500 teens together for a week of athletic competition, leadership and community service activities. As a result, Dale was awarded the prestigious HaNadiv Award, for her many years of activity in the Jewish community.
In the past years, Dale was awarded the Golden Mouse Award in Direct Marketing from Women in Ecommerce and was named one of the 100 Outstanding Women of Broward County by the Boys & Girls Clubs of Broward County.
In 1989, Dale received an Up & Comers Award in Entrepreneurship from Price Waterhouse and the South Florida Business Journal.
Dale “DataDale” Filhaber – Sought After Speaker and Author
DataDale speaks for many organizations. The list includes the Water Quality Association, the International Cemetery, Cremation and Funeral Directors Association, ITI Study Group for Dental Practitioners, National Funeral Directors Association, as well as local conferences. You can download some of her presentations.
DataDale has spoken for the national DMA Student Program, the FDMA, and the PRSA (Public Relations Society). She is a frequent guest at the Postal Customer Council (PCC). She has also spoken for the Chamber of Commerce and SBA (Small Business Administration) and FANO (Florida Association of Non-Profits Organizations)
She also lectures on request for some of the local colleges and schools about direct marketing.
In addition to her books of Lead Generation, DataDale frequently publishes articles on Marketing. Some of the publications carrying her work include Water Conditioning & Purification Magazine, Water Quality Products, ICCFA Magazine, FCCFA Magazine, Southern Funeral, and Linked In.