Dale "DataDale" FilhaberDale Filhaber is President and Listologist Supreme of Dataman Group Direct.

Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.

Well known as DataDale, she is a certified listologist, one of the few in the industry today and a Direct Marketing Commentator who authors articles & blogs for Water Technology online, the ICCFA, the FDMA and the Boca Raton Chamber of Commerce. One of her columns, Pure Water Profits has become a staple “Go-To” on marketing in the Water Quality Industry.

She is the author of the very popular Ask DataDale” blog on marketing and recently published “Lead Generation Made Easier“. Click here if you want a copy.

Dale is Past-President of the Florida Chapter of the Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 25 years. She is a recipient of the FDMA Hall of Fame Award for her contribution in the Direct Marketing Industry.

In the past year, Dale was awarded the Golden Mouse Award in Direct Marketing from Women in Ecommerce and was named one of the 100 Outstanding Women of Broward County by the Boys & Girls Clubs of Broward County.

In addition to her duties at Dataman Group, Dale is active in the local community and serves on the Boards of Directors of the Jewish Federation of South Palm Beach County and the Adolph & Rose Levis Jewish Community Center. She has served as President of the Adolph & Rose Levis Jewish Community Center in Boca Raton, President of Projenet, the Professional Jewish Business Network, chaired the JCC Maccabi Games which brought 1,500 teens together for a week of athletic competition, leadership and community service activities and most recently was awarded the prestigious HaNadiv Award, for her many years of activity in the Jewish community.

In 1989, Dale received an Up & Comers Award in Entrepreneurship from Price Waterhouse and the South Florida Business Journal. She has spoken for the national DMA Student Program, many FDMA DM Day & luncheon meetings, the PRSA (Public Relations Society), SBA (Small Business Administration), AMA (American Marketing Association), FANO (Florida Association of Non-Profits Organizations), as well as the Chamber of Commerce. DataDale speaks for the Water Quality Association at their annual conference and you can download some of her presentations. She also lectures on request for some of the local colleges and schools about direct marketing.


with Savannah Norvell, FreshWater Systems – book winner
scott filhaber
JFSPBC | B&P | Icon Series | with Matt Levin CEO, Anne Jacobson and Data Scott
DataDale Speaking About Families with Children



with Bill DeBacker, Culligan Water at the Dataman Group booth

DataDale at ICCFA