New Homeowners are Great Potential Disability Insurance Buyers
According to the Centers for Disease Control (CDC), 22% of adults in the U.S. have some type of physical or mental disability. If an injury or a serious illness keeps you out of work, that could affect your ability to keep up with your mortgage payments. Short-term and long-term disability insurance can help protect you financially in those types of scenarios.
We all hope that “nothing will happen to me”. However, relying on hope to protect your future earning power is just not the way to go.
According to this scenario, almost anyone can be a disability insurance prospect. But can you afford to reach them all?
First of all, insurance agents don’t have unlimited marketing dollars for outreach. Consequently, they need to narrow the audience and target the best group. That’s why I recommend New Homeowners.
New Homeowners buy insurance. In fact, they are the #1 Prospect Group for Insurance Agents. As a result, that’s why new homeowner lists are always in demand by insurance agents looking to find new customers.
Why are New Homeowners such an excellent potential disability insurance buyers? It’s pretty simple.
New Homeowners need to protect their asset. Plus, New Homeowners need to buy a disability policy that provides the right amount of coverage. Above all, their goal is to enjoy their current lifestyle even if they can no longer continue working.
Their new home is added motivation to protect their loved ones and lifestyle. That’s why New Homeowner Lists are the top lead generator in the insurance industry.
By the way, we have added 1,802,666 New Homeowners to our list in the past 6 months. What an amazing opportunity to reach these motivated prospects!
This marketing tip for insurance agents is part of a series of best practices by DataDale