Ethnic & Religious lists for Mail, Phone & Email
If your product, service or message holds special appeal to certain ethnic or religious audiences, Dataman Group has the mailing lists to reach them – including religious mailing lists, ethnic mailing lists and lists by country of origin.
This new Ethnic Insight is a comprehensive name analysis process, which identifies ethnic origin, probable religion and the language preference of individuals for targeted marketing purposes. We can now code 177 ethnicities, 33 ethnic groups, 10 religions and 79 language groups.
Options on Ethnic & Religious Lists
- Ethnic Group – This list groups ethnicities in general categories for broad reach.
- Ethnic Detail – Indicates the likely ethnicity using a sophisticated program that analyzes first name, last name and geography.
- Language – Indicates the language preference based ethnicity, geography and religion.
- Religion – Indicates the likely religion based on ethnicity, geography and language.
There are over 64 million Hispanics living in the U.S. It’s a huge market. But, just like any other direct marketing, you need to select the right list and match with the creative and offer.
Our Hispanic lists can be fine-tuned based on your needs. We offer dozens of options that will allow you to segment the right Hispanic households for your offer. We can overlay ethnicity on almost every list we offer. You can be creative in your list selection. For example, we can overlay Hispanic Surname criteria on our mortgage data so that marketers can reach out to Hispanic households who are holding FHA loans!