FOR MAIL, PHONE & EMAIL DEPLOYMENTS
If your product, service or message holds special appeal to certain ethnic or religious audiences, Dataman Group has the mailing lists to reach them – including religious mailing lists, ethnic mailing lists and lists by country of origin.
This new Ethnic Insight is a comprehensive name analysis process, which identifies ethnic origin, probable religion and the language preference of individuals for targeted marketing purposes. We can now code 177 ethnicities, 33 ethnic groups, 10 religions and 79 language groups.
Our Hispanic lists can be fine-tuned based on your needs. We offer general Hispanic mailing lists to Hispanic Home owner lists, Hispanic families, Hispanic Auto Prospects, Hispanic Donors, Hispanic magazine subscriber and more. We can overlay Hispanic Surname data on our Mortgage file so that marketers can reach out to Hispanic households who are holding adjustable rate loans or Hispanic home owners with FHA loans.
We also offer a Hispanic Assimilation Index overlay which predicts the level of assimilation of a Hispanic individual. The Assimilation Index provides a code indicating the degree that a Hispanic individual has adopted the language, customs, or attitudes of the prevailing culture.
Hispanic Assimilation Index Options
- 0 – not applicable or unknown
- 1 – Assimilated- speaks English only
- 2 – Bilingual English – Prefers English but knows some Spanish
- 3 – Bilingual Spanish – Prefers Spanish but knows English
- 4 – Unassimilated – Speaks Spanish only
How does this work?
The Ethnic Insight model examines identified surnames with commonly used first names for each surname’s ethnicity to predict language preference. For example, the surname Garcia is most often Hispanic. The first name Pablo is common but not unique to Hispanic. The system will predict that Pablo Garcia speaks Spanish. However, if Pablo’s last name were Debrito, which the system identifies as Portuguese, we would predict that this Pablo is Portuguese and speaks Portuguese.
Let’s go one step further. The System identifies Language Preference by first identifying unique first names. For example, whether or not a woman named Marisol’s last name is Lopez or Koslowski, the system will say Marisol probably speaks Spanish.
None of this is a science, but this is the best possible option available today that allows marketers to reach out to the Hispanic market in a highly researched, scientifically modeled way.
We can also overlay ethnicity on our Property Owners database, so marketers can select or Hispanic homeowners with swimming pools or Hispanic homeowners with homes 10+ years old who are excellent prospects for home improvement offers. No other list provider offers this option!
Ethnic & Religious Lists Selects:
- Ethnic Group – This list groups ethnicities in general categories for broad reach.
- Ethnic Detail – Indicates the likely ethnicity using a sophisticated program that analyzes first name, last name and geography.
- Language – Indicates the language preference based ethnicity, geography and religion.
- Religion – Indicates the likely religion based on ethnicity, geography and language.
Asian American lists can be segmented by Chinese, Korean, Japanese or Vietnamese surnames and countries of origin. Click here for info on marketing to this high reponse market.
Our Religious mailing lists can also be refined with many different variables as well, including age, income, home ownership, presence of children (by age), religious donors. This list is vital for private religious schools targeting appropriate prospects or houses of worship looking to increase membership.
We also offer lists of Christian Book + Music devotees.