According to a new study by the National Association of Realtors (NAR), most renters want to own a home.

NAR’s Aspiring Home Buyers Profile analyzed 2017 quarterly consumer insights from its Housing Opportunities and Market Experience (HOME) survey to capture the housing expectations and sentiment of non-homeowners – both renters and those living with a family member

Our First Time Home Buyers list is strategically modeled by Experian to select those Renters who are the absolute best prospects for buying their first home. This unique model uses age, income, modeled credit, dwelling unit size, length of residence, marital status and ethnicity to help pinpoint those Renters that are the best bet for a First Time Home Purchase.

According to a new study done by Genworth Mortgage Insurance Group, first-time home buyers accounted for 56 percent of new purchase loans in 2018.  If you are looking for originations, this is your top market and you need to work it, reaching out to this group multiple times, via multiple channels so they remember your name.

There are also lots of Renters who are great prospects for other offers, such as banking, rental leases, medical practices and houses of worship. There are over 22 million Renter households in the US. Not all of them are home buyer prospects.

Dataman Group offers 3 different Renter mailing lists:

  • First Time Home Buyers  60% of home buyer transactions are First Time Homebuyers. This list of renters has been been statistically modeled to be the absolute best prospects for buying their first home. Mortgage companies mail to them to pre-qualify them for a loan; real estate brokers, builders and developers mail to them to sell them a home.
  • Hispanic First Time Home Buyers  A great market. There are over 400,000 Hispanic First Time home Buyers in the U.S. Hispanics are the only ethnic demographic to have increased their home ownership rate for three consecutive years and, according to the National Association of Hispanic Real Estate professionals, 51% of new First Time Home Buyer transactions were Hispanic Households.
  • Bonafide Renters  Our bonafide renters list is not just a list of people who live in apartments. Renters may live in single family homes or townhomes and our list lets you target them. The Banking & Credit Card industry direct mails to the basic Renter list since many of them are underbanked and represent great banking potential.

Want your list now?

You can order our General Renters list on-line – day or night. For counts, information and pricing on our First-Time Home Buyers List or our Hispanic First Time Home Buyers lists please call our office and we’ll get your list to you within the hour.


USPS Mailing Tip: Since many renters are transient, ask to have the words “Or Current Resident” included on the 2nd line to insure delivery. Also, you can request to omit any MFDU address without a unit #.


Mortgage & Real Estate marketers – get out there and mail!