Refinance Prospecting – updated January 12, 2022
2022 will be a good time to refinance for millions of homeowners. While it is true that 2022 may not have the same level of opportunity as 2020 and 2021, there are still a lot of options.
Record levels of homeowner equity mean cash-out refinances are also on the table for many people. Meanwhile, with rates still low historically speaking, it will generally still pay to convert an older adjustable-rate mortgage to a fixed-rate loan.
Current mortgage rates are hovering around 3%. This is higher than at the start of 2021 but still close to historic lows.
At current rates, there are around 11.2 million well-qualified homeowners who could lower their mortgage interest rate by at least 0.75 percent if they decided to refinance today. This is according to mortgage data company Black Knight.
Most of these homeowners can average a savings of $279 per month. That’s a potential savings of $3,348 per year. About 1.2 million of these homeowners could save up to $500 per month, for yearly savings of $6,000.
Why Haven’t They Already Refinanced?
If there are so many good potential refi candidates out there, why aren’t they all jumping on the historically low rates? Some just aren’t sure of the savings that they would have while others are wary of the costs of refinancing. Smart Mortgage Marketers will stress the extra savings while offering incentive to cut down on closing costs.
Letting Homeowners know just how much they can save each month in a well thought out marketing piece or script could help you reach many of the millions of prospects waiting to take advantage of what the market has to offer.