We may take our cell phones for granted, but that little device holds more computing power than our fancy desktop personal computers did 10 years ago. We are tethered to our phones. They allow us to connect with the world, verbally and electronically; they hold our photos; they act as our calendars; they provide us with entertainment; they are our safety net.
Because of that, Americans continue to be committed to their phones.
A few facts:
- The majority of Americans (ninety-five percent) own a cell phone
- Almost two-thirds of Americans are only reachable on Cell phones.
- Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.
The number of cord-cutters – adults who have canceled cable or satellite hookups and continue without it – will hit 33 million this year, a 32.8 percent increase from 2017, according to a new report by the research firm eMarketer. According to that survey, 87 percent of consumers felt it was too expensive and almost 40 percent said that they used an internet streaming service (Netflix, Hulu, Amazon Prime Video) to view what they wanted to.
Cell Phone Marketing Strategy
Mobile needs to be part of every marketer’s strategy. Websites must be optimized for mobile, fast loading and easy to navigate.
For businesses sending out emails, make sure they are properly configured for mobile.
For companies that generate leads via telemarketing, consider a targeted cell phone list or appending cell phones to your current customer list.
Multiple Channels Increase Response Exponentially
For businesses doing direct mail, double your response by engaging in a mobile companion channel. Cell phone marketing strategy options might include scheduling e-blasts or social media posts to hit before/during/after the direct mail. Remember, you are not marketing to mobile phone numbers, but targeting people who have an email address who will be reading your message on their cell phone, either by email or in the social media.
Every retail store I do business with wants my cell phone number. Every business wants my permission to contact me by text. I am being very selective on this and have granted some businesses my permission. For example, I get notifications from my dentist, my hair salon and Bed, Bath & Beyond by text.
Many businesses are starting their own Apps to keep their customers engaged. Some are great; others not so much. A great mobile compatible App allows a customer to view, easily shop, get information, track packages or travel information.