Direct Mail Marketing Strategy
This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent […]
Are You Using Halloween to Drive Lead Generation?
One of the Dataman Group mottos is reaching the right people at the right time. In October, businesses need to
Increase the Open Rate of New Mover Mailings
Extend the shelf life and increase the open rate of New Mover Mailings with magnets Mailers can increase the open
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
Geotargeted Marketing – Great for ROI
A geotargeted marketing strategy allows us to draw a circle around particular user groups to better target our efforts. It’s
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
Comparing Prescreen Credit Data and Invitation to Apply (ITA) / Modeled Data
The volume of mortgage, refinance and credit card offers is steadily increasing. We are getting lots of calls from banks,
Insurance Agents and Open Enrollment Marketing
Insurance Agents – Make Your Open Enrollment Marketing Stand Out In the Insurance industry, open enrollment marketing month is kind
The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly
Cell Phone Marketing Strategy
Sometimes, we take our cell phones for granted. But today’s cell phone holds more computing power than our fancy desktop
