Does Your Direct Mail Get Respect?
I read a fabulous article by Jill Kourtis in Target Marketing magazine equating direct mail as the Rodney Dangerfield of […]
Direct Mail Response Rates Lead All Direct Media
There is no question that direct mail response rates provide businesses with solid results. Even though we may be entrenched
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth
Mortgage Marketing Tip – Purpose not Product
Here’s a handy mortgage marketing tip: Mortgage marketing is full of terminology. But, that doesn’t mean that you have to
Water Quality and Dogs
As an avid dog owner – and I know you have all seen photos of the world famous Dataman Group
2019 Home Buyer Snapshot
As we move into 2019, this home buyer snapshot will help real estate and mortgage marketers pick the right
Are You Willing to Pay for an Ad-Free Facebook?
The concept of an ad-free Facebook is very compelling. With the many issues that have surrounded Facebook in the past
Cell Phone Lists Can Give Your Marketing a Lift
Cell Phone Facts: Almost Two-Thirds of America Only Reachable via Cell Phone lists Many Lead generation managers ask me questions
