I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a physical, interactive experience to capture their attention. It doesn’t have to be digital to be exciting.
The printing industry is getting increasingly creative. With packaging techniques like 3D folds, crazy paper stock, and unique shapes, organizations are experiencing impressive customer engagement results from their direct mail efforts.
This is a great time of year to do this – our in-boxes are over-flowing. You need to stand out from the crowd!
It’s important to remember that even though we are relying on exciting print to pique interest, it’s worth nothing if you’re not reaching the right people. Target-target-target your best prospects.
For more info, the USPS has some great information. Click HERE to go to their site.