Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This […]
Knorr Soups Unique Direct Mailer.
Knorr Soups Scores with a Unique Direct Mailer We all know that a unique direct mailer will stand out in
Solar Companies Looking for New Business
Solar Companies Looking for New Business need to check out where public and private rebates are being advertised. For example,
The Top 7 Housing Markets for 2019
According to Realtor.com, these are the top 7 housing markets for 2019: Lakeland, Fla. Median list price: $224,950 Predicted
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Social Networking Usage by the Fortune 500
This is a great time to benchmark your personal social networking usage and compare it to social networking usage by
Non-Profits Make their Case with Storytelling
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Are Spam Keywords ruining your Marketing?
What do Cash bonus, Free Info, Income from home, and Stop snoring Have in Common? They are all on The
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
