The Millennial Consumer
The Millennial Consumer want to do business with ethical, sustainable and socially responsible companies According to an article in Huffington […]
Mortgage brokers use First-Time Home Buyer lists
Mortgage brokers who want to increase their business use our first-time home buyers lists. In 2019, first-time home buyers accounted
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Why Do Email Address Verification?
Not doing email address verification will absolutely mean the failure of your campaign. On the average, only 28% of emails
Direct Mail is Booming with Increased Response Rates
Response rates for direct mail increased to 5.1% in 2018, the highest level in ten years. Part of the reason
The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for
The Power of Willing
The power of willing can really make the difference between a yes and no response. We use lots of phrases
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This
Knorr Soups Unique Direct Mailer.
Knorr Soups Scores with a Unique Direct Mailer We all know that a unique direct mailer will stand out in
Solar Companies Looking for New Business
Solar Companies Looking for New Business need to check out where public and private rebates are being advertised. For example,
