This is a great time to benchmark your personal social networking usage and compare it to social networking usage by the Fortune 500. Do you scroll through LinkedIn or browse your Newsfeed in Facebook every day? How do you kids communicate? Is your usage for business or for pleasure?
Here are some interesting statistics to consider:
LinkedIn continues to be the most popular social platform for Fortune 500 companies, with virtually all (488; 98%) using the platform this year.
Twitter (88%) and Facebook (85%) are also widely used by the Fortune 500. Each of these top 3 saw an incremental increase in usage by the Fortune 500 this year.
By contrast, the Fortune 500 seems to have largely abandoned Google+. Just 18% are using it this year, per the study’s count, down from 40% last year.
Snapchat – newly introduced to the analysis in this edition of the study – isn’t far behind Google+. Roughly 1 in 10 (48) Fortune 500 companies are using Snapchat. This is likely due to an effort to capture its youth audience, though its teen audience doesn’t appear very differentiated from Instagram’s – and its overall audience appears to be getting older.
The full study – complete with more methodological details – can be accessed here.
One final reminder, social networking is not the same thing as marketing on Social Networks! So, when we talk about social networking usage by the Fortune 500, we are talking about a more social situtaion.
Just a few updates to this post, in 2018 Fortune 500 marked the 65th running of the Fortune 500 list.
In total, Fortune 500 companies represent two-thirds of the U.S. GDP with $13.7 trillion in revenues, $1.1 trillion in profits, $22.6 trillion in market value, and employ 28.7 million people worldwide.
Google+ has ceased to exist.