Part of your advertising efforts need to address what I call marketing holiday stress relief.
According to a poll by the American Psychological Association, people are stressed out over the Holidays. The Holiday stress statistics show:
- 69 percent of people are stressed by the feeling of having a “lack of time”
- 69 percent are stressed by perceiving a “lack of money”
- 51 percent are stressed out about the “pressure to give or get gifts”
How can you tweak your marketing efforts to ease people’s stress? In other words, marketing holiday stress relief.
Can you offer free shipping or easy pick up conveniences that will save people time and pressure? Are you offering price savings? Are you offering self-care or self-indulgence – (lol – how about a massage with purchase)
Not Just In-Store
And it’s not just in the store. Most brands (if not all of them) offer on-line ordering. How can you make that experience less stressful? Does it mean making sure the fonts are large enough to read clearly? Is your shopping cart easy to use?
Did you know the average shopping cart Abandonment Rate is currently around 76%. This means that 76 out of 100 shoppers are just walking – clicking, rather – away from their carts. You’ve spent way too much time and effort marketing your products to end up with nothing. Do you have re-marketing tools in place to reach out to these shoppers to get them back to your site and back to the purchase?
We know that consumers are shopping more frequently with brands that are socially responsible. Knowing that they are contributing to something good makes shoppers feel better about their purchase. This is especially true with the Millennial cohort. Above all, this is a group you want to attract and serve.
Likewise, the Holidays offer you a chance to brand your organization as one of the good guys. Consequently, by providing your customers with holiday stress-free experiences, they will remember you kindly even after the Holiday season is over.