According to a poll by the American Psychological Association, people are stressed out over the Holidays. The Holiday stress statistics show:
- 69 percent of people are stressed by the feeling of having a “lack of time”
- 69 percent are stressed by perceiving a “lack of money”
- 51 percent are stressed out about the “pressure to give or get gifts”
How can you tweak your marketing efforts to ease people’s stress? In other words, marketing holiday stress relief.
Can you offer free shipping or easy pick up conveniences that will save people time and pressure? Are you offering price savings? Are you offering self-care or self-indulgence – (lol – how about a massage with purchase)
The Holidays offer you a chance to brand your organization as one of the good guys. By providing your customers with stress-free experiences, they will remember you kindly even after the Holiday season is over.