It’s a well-known fact that water quality dealers mail to families in August and focus on back-to-school.
Most Families with children are motivated with getting their children ready and off to school for the Fall. Water Quality Dealers need to mail to those families and remember to focus on back-to- school in their marketing message.
This is the right time to mail an eye-catching postcard to homeowners with children. Consider offering a fabulous personalized back-to-school premium. Add in timely messaging and you have hit all the touch points of a winning direct mail piece.
Moms want to fill these bottles with filtered water to insure their kids are drinking safe, quality water. Moms are not just concerned about what they drink at home. It’s also what they drink when they’re back-to-school.
Then, broaden your campaign. Email the same message to those families with children households where email addresses are available. You can also upload those same email addresses to Facebook. This way you can reach them via that marketing channel as well. Using multiple channels increases your response rate dramatically.
Reaching the right people at the right time increases response
In marketing, we talk about reaching the right people at the right time. When Water Dealers focus their marketing efforts to families on back-to-school, they are marketing to the right people at the right time!
BTW – Don’t let your message simply be about selling a system. This is your chance to be a real resource. You want to develop a real relationship with your prospect. Provide back-to-school hydration tips. Offer suggestions for flavoring water. Provide news about the local water supply. Share tips on cleaning the bottles the kids bring to school every day. Remember, you are the water expert in your area. You can also make sure you are on the cutting-edge by becoming certified by WQA.
Visit WaterProspects.com, the section of the Dataman Group Direct website dedicated to the Water Quality Industry. You will find more tips on how water quality dealers mail to families and generate leads for their dealership on a daily basis.