There is no question that the Solar market is Hot! The U.S. solar industry generated $154 billion in economic activity in 2016, including direct sales, wages, salaries, benefits, taxes and fees. Its revenues have grown from $42 million in 2007 to $210 million in 2017. About 25 percent of total new power plant capacity installed in 2017 came from solar. The size of the U.S. Solar Market grew 34% in 2012, making the U.S. one of the fastest-growing solar energy markets in the world. Eco-conscious homeowners buy solar systems. That’s a great place for marketers to start!
2019 is predicted to be the biggest year ever and Solar Companies looking for new business should read my Jan 7, 2019 article.
From a marketing perspective there are a couple of key takeaways. The first – do Homeowners really know about the money they can save from going Solar? The second – how companies who provide Solar energy services can best reach out to Homeowners who could use their services.
There is huge competition in the market and Solar Companies need to reach out to the right Single Family Home owners, with appropriate messaging and offers.
These are the top-response groups:
• Homes with Swimming Pools
• Homes built before 1990
• Homes with large square footage
• Home owners with high utility bills
• Home owners who can pass credit approval
• Home owners in States offering energy rebates
• Eco-conscious Home Owners
Solar Energy companies who effectively micro-target these key groups will generate leads for their business. Companies who think they will generate business by taking space in coupon mailers, buying expensive newspaper ads or e-mail spamming will be wasting their hard-earned advertising dollars.
This is a great page for Solar companies who want additional information to visit.