I remember when I was 25. The last thing I wanted to do was live with my parents. Nowadays, there are more Millennials living with Parents than any other type of living arrangement.
According to the Pew Report, broad demographic shifts in marital status, educational attainment and employment have transformed the way young adults in the U.S. are living, and a new Pew Research Center analysis of census data highlights the implications of these changes for the most basic element of their lives – where they call home. In 2014, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household. 1
In 2014, more young women (16%) than young men (13%) were heading up a household without a spouse or partner. This is mainly because women are more likely than men to be single parents living with their children. For their part, young men (25%) are more likely than young women (19%) to be living in the home of another family member, a non-relative or in some type of group quarters
Who reaches out to these individuals?
- Real Estate
- Trade & Technical Schools
- Online education
- Employment
- Sports Leagues
- Insurance
- Entertainment Industry
Marketers can target this unique group with direct mail list specifically tailored to pinpoint those Millennials living with Parents.
BTW – this is a great infographic…..