Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post, chances are at one point or another you had an interest in a Direct Mail or Telemarketing Campaign. Chances are your business has a website. If your website is not helping customers achieve their goals, then you are not getting the most ROI out of your Direct Mail or Telemarketing.
Business websites should be helping their customers using these five strategies. Sell, Serve, Save Time and Money, Speak and Sizzle
Why is that? Most sales are not completed on first contact, they have to be nurtured. Customers will research your company and visit your website. A potential customers experience on your website will make or break a huge number of your sales.
A customer focused website prioritizes these 5 things:
• Help them buy something they need
• Make it easy to find information:
• Help them save money and time
• Make it easy to talk to your organization/business
• Help them to enjoy a great web experience
If your website is able to accomplish all 5 of these goals, then you are officially customer focused. This means you have set your Sales Team and entire business up for success.
To get the most out of your Marketing and Advertising, your website needs to be a priority! It needs to be nimble. You need to be able to make changes easily. Remember that you need high quality content, clear calls-to-action, security, and great branding. And, don’t forget your contact information and social media buttons.
Everything needs to be tested. You site needs to be quick and responsive.
If you don’t have a website, here is a good place to start in terms of information gathering. As far as finding the right person or company to create the perfect customer centric website, there are are many solid companies vying for your business.