Score a Hole in One with Dataman Group’s Golfers Marketing Lists!
Marketers user golfers marketing lists to target their best prospects. Our Golfers Lists contain fabulous prospects for club memberships, retail equipment and clothing sales, as well as travel and tourism offers.
The golf industry in the United States generates over $65 billion a year in sales, covering everything from tourism to course operation, according to Joe Steranka, chief executive of the PGA of America.
About 1.75 million drivers are sold a year in the U.S. at an average cost of $400, according to estimates from Nike. Amateur players tend to buy a new driver every year and a new set of irons every 5 years. Many golfers feel that buying new equipment will improve their game.
Here’s a great example of why marketers actively reach out to this lucrative group.
Tim Smith, age 43, is a mortgage broker in Georgia. He golfs at least once a week,. He spends $1,500 a year on golf equipment and clothing for himself and his wife, Melanie who is also a golfer. Estimate an additional $500 to $700 per month goes towards club membership for dues, greens fee and golf cart rentals. He also spends $3,000 a year on entry fees for his 16 year old son, Tyler. Tyler takes lessons and plays in regional golf tournaments.
Are you reaching these consumers?
Dataman Group’s Golfers Marketing lists let you target golfers who “play as often as they can”, readers of golfing magazines, individuals who watch golf on TV, golfers who belong to country clubs, PGA golf enthusiasts….in short golfers, golfers, golfers.
Email lists are also available for a portion of the file. Many marketers are also reaching out to this group using addressable geo-fencing and digital display advertising.
Customize your golfers list by age, income, geography as well as golf interest.
Visit the Golfers List page on the Dataman Group website to find out more about this lucrative market, or call (800) 771-3282 and Ask DataDale!