Discover the success of targeting new homeowners with accurate list data. Our guide provides you with everything you need to locate the perfect list of new homeowners for your business.
Targeting new homeowners with accurate list data can help make your business more successful. Finding the right list to target can be tricky, but our guide will walk you through the process of finding the perfect list for your needs.
Research which type of list best meets your needs
Before you begin searching for a list of new homeowners, it’s important to do your research and determine which type of list best suits your needs. There are different types of lists with different levels of accuracy and specificity, so be sure to investigate each option before making a decision. You will find lists such as direct mail lists or MLS (Multiple Listing Services) that can provide you with leads and cost-effective data. Additionally, there may be services available in your area that can provide more detailed information about specific neighborhoods or regions. These may include listings in the local newspapers or community newsletters.
Researching and understanding the different types of lists is essential to being able to make an informed decision. Some lists are often more expensive than others because they may provide very recent new homeowner data or offer more detailed information. It’s also important to note that some lists exclude recently sold homes, so you could be wasting your money on contact info for buyers who have already moved in. Do your research and decide which type of list best meets your needs before you start looking for a list of new homeowners.
Compiling a new homeowner list yourself or buying it?
You can use local newspapers and type the new listings into your own database or go down to the county courthouse to get a list on new homeowners yourself. These are free services you can take advantage of. The downside of doing this yourself is sometimes the addresses at the courthouse might not be complete, which means your mail will be returned as undeliverable.
You may also find companies that specialize in creating custom new homeowner lists where you can select by zip-code, dwelling type and purchase price. Choose the option that best meets your needs in terms of pricing, deliverables and targetability.
Recency counts in new homeowner lists
Different companies offer different new homeowner lists. The cost will depend on the number of new homeowner names on your list – but will also depend on recency. The more quickly you can have that new homeowner name, the more expensive it will be.
Most companies will offer monthly new homeowner lists on a “hotline” basis. This is like a subscription, where you get a brand new list every single month.
Many companies also offer a weekly hotline list. This way you can keep up with the new homeowners in your area on a weekly basis. There are even companies that offer daily feeds.
The timing of the New Homeowner list that you decide to go with depends on the product you are providing. There are many businesses that want to be “first in the door” and they opt for weekly or daily New Homeowner Lists.
When you work with a company that provides New Homeowner lists, be sure to ask how “old” the name is. New Homeowner lists generally come with either an actual purchase date or a file date. The purchase date is the actual day the home was purchased. The file date is the date the listing was introduced into the database.
What about demographics?
Researching new homeowner list options can be time consuming but it is an essential part of making sure that you have the most accurate, up-to-date data. You’ll want to make sure the list you choose offers complete coverage of a specified area along with basic demographic information about the residents. If you don’t take into account all the criteria for selecting a list, you could end up paying for name after name that do not meet your marketing requirements.
Knowing the type of list that best meets your needs will save you time and energy. Is your business looking for a detailed list of new homeowners in a specific state, like Florida or Texas? You can also find lists of unique home buyers with specialized characteristics. These might include age (e.g. Gen Xers or Millennials), ethnic backgrounds, occupations and other qualities.
You’ll also want to determine what price points are most effective for marketing purposes: From low-end starter homes to luxury homes in affluent neighborhoods. Researching all of these criteria before selecting an updated list will ensure that you get exactly the type of information needed to target potential customers who qualify as new homeowners.
When you’re building your new homeowner list, make sure to also look into other types of data sources that can give you insights on who is buying a home in a given area. Use public records to search through sales histories, deed and mortgage statuses, or foreclosure information for a highly detailed understanding of the real estate landscape in any location.
The difference between new homeowners and new movers
While both lists focus on new people who are moving into your market, the big difference is that New homeowners purchased a home and the others on the list are new renters of homes, apartments and condos.
Both of these groups need many different goods and services when they move into their new residence.
The list you choose depends on what you are offering. If you are in the home improvement, furniture, mortgage industries or offering a higher end product, you want a new homeowner list.
If you are a dentist, church, beauty salon, you want the new movers list.
Insurance agents typically prefer new homeowner lists because they can market many different types of insurance to them.
Prioritize accurate and recency
At the end of the day, it’s crucial to prioritize accuracy and up-to-date information when committing to a list for new homeowners. Your efforts will pay off as you’re able to target customers who are likely in the market for the services or products you offer. Take your time researching new homeowner lists and complement it with other data sources so you can maximize the effectiveness of your campaigns. That’s the way to find the perfect new homeowner list!