Summer is New Homeowner season. What a marketing opportunity.
We all know that residential real estate sales trends are seasonal. Spring brings listings and traffic as inventories rise. Summer brings closings and moves as families put down roots before the school year starts. More New Homeowners move during the summer than any other time of the year.
The pending home sales rose for the third consecutive month in April and reached their highest level in over a decade, according to the National Association of Realtors®. The Pending Home Sales Index was up 5.1 percent to 116.3 in April from 110.7 in March and is now 4.6 percent above April 2015 (111.2).
Yes, home sales transactions are UP! This past month, we offered 229,662 New Homeowners on our list which can be broken out by geography, dwelling type, home purchase price and mortgage information.
Businesses looking to increase market share need to reach out to this responsive and profitable group. Businesses including the home decor & improvement industry, insurance agents, retail stores, schools, hospitals and physicians, accountants and catalogers are all strong New Homeowner list users. Some of the top business categories that use New Homeowner lists include blinds & window treatment sales, water quality dealers, solar companies, lawn & pest control firms, security alarm dealers, insurance & financial service agents.
