Since water dealers need to market, I decided to share some of an article by Jane Brody, who is the NY Times’ expert writer on heath & aging, about dehydration. The title of the article – Dehydration: Risks & Myths.
**Dealers – always remember, content is king. You should post these kinds of articles and insights on your website and continue the dialogue with your clients and Facebook friends. Posts like this will help solidify your brand and improve your direct mail response.
FACT:
Water is the single most important substance we consume. A person can survive for about two months without food, but would die in about seven days without water. Water makes up about 75 percent of an infant’s weight and 55 percent of an older person’s weight.
FACT:
Good hydration protects against kidney stones. It may also help protect against vascular diseases, like stroke, an elevated heart rate or sudden drop in blood pressure. Water is especially important for people with diabetes.
FACT:
Older people, especially the frail elderly, are among those at greatest risk of poor hydration, as the mechanism of thirst becomes less effective with age
FACT:
Dehydration can adversely affect vigilance, concentration, reaction time, learning, memory, mood and reasoning and can cause headaches, fatigue and anxiety.
The Institute of Medicine, which issues recommendations on the amounts of nutrients we need, states that an “adequate intake” of water ranges from 700 milliliters (about three cups) a day for newborns to 3.8 liters (16 cups) for lactating women.
BOTTOM LINE:
Water is essential to life. Quality water is essential to a quality life.
One more comment, Ms. Brody’s article confirms some of the findings of the WQA Consumer Opinion Study. Water Dealers need to continually market to the key market segments that need quality water to survive.
For more information on Marketing in the Water Quality Industry, visit WaterProspects.com, a dedicated section of the Dataman Group website devoted to the Water Treatment Industry or call the office at 800.771.3282.