The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly […]
Cell Phone Marketing Strategy
Sometimes, we take our cell phones for granted. But today’s cell phone holds more computing power than our fancy desktop
Does Your Direct Mail Get Respect?
I read a fabulous article by Jill Kourtis in Target Marketing magazine equating direct mail as the Rodney Dangerfield of
Direct Mail Response Rates Lead All Direct Media
There is no question that direct mail response rates provide businesses with solid results. Even though we may be entrenched
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth
Water Quality and Dogs
As an avid dog owner – and I know you have all seen photos of the world famous Dataman Group
2019 Home Buyer Snapshot
As we move into 2019, this home buyer snapshot will help real estate and mortgage marketers pick the right
Are You Willing to Pay for an Ad-Free Facebook?
The concept of an ad-free Facebook is very compelling. With the many issues that have surrounded Facebook in the past
