Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking […]
Direct Mail Marketing Strategy
This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent
Are You Using Halloween to Drive Lead Generation?
One of the Dataman Group mottos is reaching the right people at the right time. In October, businesses need to
Increase the Open Rate of New Mover Mailings
Extend the shelf life and increase the open rate of New Mover Mailings with magnets Mailers can increase the open
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
Geotargeted Marketing – Great for ROI
A geotargeted marketing strategy allows us to draw a circle around particular user groups to better target our efforts. It’s
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly
Cell Phone Marketing Strategy
Sometimes, we take our cell phones for granted. But today’s cell phone holds more computing power than our fancy desktop
Does Your Direct Mail Get Respect?
I read a fabulous article by Jill Kourtis in Target Marketing magazine equating direct mail as the Rodney Dangerfield of
