The Power of Willing
The power of willing can really make the difference between a yes and no response. We use lots of phrases […]
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Social Networking Usage by the Fortune 500
This is a great time to benchmark your personal social networking usage and compare it to social networking usage by
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Direct Mail Marketing Strategy
This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent
Are You Using Halloween to Drive Lead Generation?
One of the Dataman Group mottos is reaching the right people at the right time. In October, businesses need to
Increase the Open Rate of New Mover Mailings
Extend the shelf life and increase the open rate of New Mover Mailings with magnets Mailers can increase the open
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
