Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth […]
Water Quality and Dogs
As an avid dog owner – and I know you have all seen photos of the world famous Dataman Group
2019 Home Buyer Snapshot
As we move into 2019, this home buyer snapshot will help real estate and mortgage marketers pick the right
Are You Willing to Pay for an Ad-Free Facebook?
The concept of an ad-free Facebook is very compelling. With the many issues that have surrounded Facebook in the past
Cell Phone Lists Can Give Your Marketing a Lift
Cell Phone Facts: Almost Two-Thirds of America Only Reachable via Cell Phone lists Many Lead generation managers ask me questions
Don’t Treat all Marketing Channels The Same
Today’s marketing channels include social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube. Each of these social media platforms
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
Using Facebook Advertising for Lead Generation
I get a lot of questions about using Facebook advertising for lead generation. A solid Lead Generation program utilizes many
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
