Cell Phone Lists Can Give Your Marketing a Lift
Cell Phone Facts: Almost Two-Thirds of America Only Reachable via Cell Phone lists Many Lead generation managers ask me questions […]
Don’t Treat all Marketing Channels The Same
Today’s marketing channels include social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube. Each of these social media platforms
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
Using Facebook Advertising for Lead Generation
I get a lot of questions about using Facebook advertising for lead generation. A solid Lead Generation program utilizes many
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
Marketing Water Filtration to Businesses
It’s a pet peeve of mine to go to dinner at a fancy upscale restaurant and the waiter asks me
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
