How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough? […]
Do You Know Your Response Rates?
What should you monitor on an incoming Call to determine Conversions One of the most difficult things to determine is
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
Hurricane Season is a Marketing Opportunity
Businesses that market hurricane preparedness should direct mail to homeowners in their market area with offers for tree trimming, hurricane impact
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Lead Generation for Home Remodeling Companies
When we talk about Lead Generation for Home Remodeling companies, we need to understand that home owners in different areas
Telemarketing to Cell Phones
The Telemarketing Sales Rule does not outlaw all Telemarketing to cell phones. In fact, there are some times when the
