New Homeowners Need To Buy
New Homeowners are an amazing market segment. They need a wide range of goods & services and will spend […]
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
A look at Millennial Home Buyers
Generational Trends of New Homeowners – A look at Millennial Home Buyers Millennial Home Buyers are not a myth. They
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
Marketing HVAC Tune-Ups Before Winter
In terms of HVAC Marketing, while it’s not Game of Thrones, winter is definitely coming. Homeowners need to make sure
55 Action Words that Convert
Kickstart Your Marketing Program with 55 Words that Convert It doesn’t matter whether we’re talking about a subject line of
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing
Market When the Timing is Right
You need to market when the timing is right. When the pundits talk about response, they always mention the Big
How are Solar Companies Getting New Customers?
How are Solar Companies getting new customers? Sure, there are lots of options in the marketplace. But I contend that
