Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists.
While EDDM is a great product, it is not for everyone.
This presentation provided printers and mailers with an understanding of compiled, hotline and response lists and offered some great value-added options they can present to their customers to increase their bottom line.
Some of the targeted mailing lists we reviewed included New Homeowners, Families with Children, Homeowners with Swimming Pools as well as ethnic, modeled credit and cluster segmentation overlays.
Click here to download a copy of the presentation.
The Broward PCC meets each month. The next program is schedule for March 10th with the topic of Irresistible Mail.
The Postal Customer Council® (PCC) program is a valuable resource for business mailers. Local PCCs serve as an open channel for USPS®-to-business communication. The PCC provides mailers with information and best practices. This way, businesses can achieve cost-effective and profitable mailings. Business owners can also get education and training at their local PCC. The PCC provides regular meetings, educational programs, mailer clinics, and seminars.
Through these efforts, PCC members learn about the latest postal products and services that may help them grow their business. As a matter of fact, I have rpesented at several PCC meetings. This particular presentation is from one of them.
Your local PCC offers these benefits
- Knowledge – Gain knowledge about postal products, services, and tools to improve mail quality, as well as earn a professional certificate
- Innovative Ideas – Learn about promotions and incentives that raise awareness of innovative mail uses
- Expert Advice – Hear about how to integrate and expand your marketing through the mail
- New Sources – Find new sources for acquiring mailing lists
- Networking – Network with other mailers, business mail service providers, and USPS executives and hear first-hand from others about how they use mail to be more efficient and profitable, as well as face the same challenges you face
- Best Practices – Leverage best practices to improve mailing effectiveness, efficiency, and profitability