The Solar Industry is Targeting Baby Boomers
The solar industry is targeting baby boomers for their lead generation. The question remains is whether the the Solar Industry […]
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
Why Business Owners Use Snail Mail
So, when’s the last time you got a letter in the mail? If you’re like most people, the answer is
What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
