Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a […]
Hospitals & Medical Practices Market American Heart Month
American Heart month is each February. Hospitals and medical practices should plan their marketing strategy to align with this
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Are you failing at millennial marketing?
I want to comment on an article by Kevin Wong, DC, who specializes in foot analysis, walking and standing
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Does Your Agency Have a Crisis Marketing Plan?
Every non-profit agency needs to have a crisis marketing plan. The bottom line is that when something “hits” that affects
Hospitals Market the Patient Experience
According to a study by Deloitte, hospitals with high patient-reported experience scores have high profitability. Therefore, the latest marketing efforts
