Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can […]
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Does Your Agency Have a Crisis Marketing Plan?
Every non-profit agency needs to have a crisis marketing plan. The bottom line is that when something “hits” that affects
Hospitals Market the Patient Experience
According to a study by Deloitte, hospitals with high patient-reported experience scores have high profitability. Therefore, the latest marketing efforts
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
