Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut […]
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
55 Action Words that Convert
Kickstart Your Marketing Program with 55 Words that Convert It doesn’t matter whether we’re talking about a subject line of
A $1.5MM Direct Mail Success Story
We all love a direct mail success story. I want to tell you about a call I received from MaryBeth
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing
Why Hospitals Need to Market
Sitting in the ambulatory surgery waiting room at Bethesda Hospital in Boynton Beach where I am waiting for the surgeon.
How are Solar Companies Getting New Customers?
How are Solar Companies getting new customers? Sure, there are lots of options in the marketplace. But I contend that
Why Dental Direct Mail Keeps Working
Dental Direct Mail – dentists know it works. As a matter of fact, direct marketing and digital marketing are integral
Mail Me a Sample
Sometimes I think companies just overkill. Burt’s Bees is planning to spend an “undisclosed sum” on a marketing campaign geared
