Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it […]
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
How to Market Healthcare to Millennials
A report from Nielsen provides insights on how to market healthcare to millennials and their attitudes toward health Admit
What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Hospitals & Medical Practices Market American Heart Month
American Heart month is each February. Hospitals and medical practices should plan their marketing strategy to align with this
