Geotargeted Marketing – Great for ROI
A geotargeted marketing strategy allows us to draw a circle around particular user groups to better target our efforts. It’s […]
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
Insurance Agents and Open Enrollment Marketing
Insurance Agents – Make Your Open Enrollment Marketing Stand Out In the Insurance industry, open enrollment marketing month is kind
Direct Mail Response Rates Lead All Direct Media
There is no question that direct mail response rates provide businesses with solid results. Even though we may be entrenched
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth
Tips for Marketing to Turning 65
Turning 65 is a birthday milestone for many people. For insurance agents, marketing to turning 65 is an opportunity to
Millennial New Movers – The Latest Trends
Mortgage companies and home builders are keeping their eyes on Millennial New Movers. Millennials are defined as being born between
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
