Millennial New Movers – The Latest Trends
Mortgage companies and home builders are keeping their eyes on Millennial New Movers. Millennials are defined as being born between […]
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Use a Lead Magnet to improve your Lead Generation
A lead magnet is anything offered for free in exchange for a recipient’s email address Using a free resource as a Lead Magnet is
