DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows […]
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Use a Lead Magnet to improve your Lead Generation
A lead magnet is anything offered for free in exchange for a recipient’s email address Using a free resource as a Lead Magnet is
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
