The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for […]
The Power of Willing
The power of willing can really make the difference between a yes and no response. We use lots of phrases
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This
The Top 7 Housing Markets for 2019
According to Realtor.com, these are the top 7 housing markets for 2019: Lakeland, Fla. Median list price: $224,950 Predicted
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Social Networking Usage by the Fortune 500
This is a great time to benchmark your personal social networking usage and compare it to social networking usage by
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Are Spam Keywords ruining your Marketing?
What do Cash bonus, Free Info, Income from home, and Stop snoring Have in Common? They are all on The
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
