Non-Profits Make their Case with Storytelling
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling […]
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Are Spam Keywords ruining your Marketing?
What do Cash bonus, Free Info, Income from home, and Stop snoring Have in Common? They are all on The
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Direct Mail Marketing Strategy
This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent
Are You Using Halloween to Drive Lead Generation?
One of the Dataman Group mottos is reaching the right people at the right time. In October, businesses need to
Increase the Open Rate of New Mover Mailings
Extend the shelf life and increase the open rate of New Mover Mailings with magnets Mailers can increase the open
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
Geotargeted Marketing – Great for ROI
A geotargeted marketing strategy allows us to draw a circle around particular user groups to better target our efforts. It’s
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
